A theoretical and empirical demand analysis from a review of the literature on an appropriate sport or sports market
Using relevant economic research concepts, theories and literature examining the topic
• Effects of supply and demand will be the main theme.
• A good description of the literature out there on your chosen sport / sports market and what that literature is telling us
• An assessment of where the consensus lays and why
• Where is the field right now?
• What is the future direction?
• Are there some key questions that need to be answered?
• What suggestions do you have for those making management decisions in the field?
• What does the research tell them how they could implement change or ensure future success?….
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