Critically appraise the current marketing strategy of Aldi Supermarkets in the UK. You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis

Critically appraise the current marketing strategy of Aldi Supermarkets in the UK.  You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.

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