The role of social media of customer relationship management in event industry

The essay is about examine the role of social media in customer relationship management and also it should relate to an events-specific context for example venues, festivals, event agencies, event suppliers.

Personal brief
I will upload 3 pdf files please use these for reference. And also I prefer most of references to use in this essay that should be academic journals and textbooks in event and marketing area.

Essay structure

-Introduction 300 words

-Examine the role of social media in customer relationship management today 800 words (in general)

-The role of social media of customer relationship management in event industry 1200
-advantage and disadvantage 400

conclusion 300…….

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