Ageism in the media can be counteracted

Ageism in the Media

The number of Americans 65 and older is growing, but society still isn’t ready to embrace an aging population. Ageism is apparent throughout society and in the media. The articles below focus on ageism in the media. Read the articles and respond to the discussion questions provided below.

Discussion Questions:

Are you surprised that ageism exists in the media, in advertising, and that successful artists like Madonna have also experienced ageism?
Discuss some of the underlying factors which might account for discrimination against older persons.
How can ageism in the media be counteracted?


“The medias portrayal of aging,” accessible at
“Yoko Ono and Madonna both fight ageism – in radically different ways” accessible at
“Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism” accessible at


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