How An African-American Ad Man Changed The Face Of Advertising

How An African-American Ad Man Changed The Face Of Advertising – Chapter 5

 

Listen to (or read) the article at  and answer the questions below using information from the article and the textbook.

http://www.npr.org/2015/06/15/414561593/how-an-african-american-ad-man-changed-the-face-of-advertising

  1. Where and in what position did Burrell start working in advertising?
  2. Were companies trying to target the African-American market before Burrell began writing advertisements? Give some examples.
  3. How did having an African-American writing advertisements change the effectiveness of the advertising agency? Give some examples.
  4. Have you ever encountered a culturally insensitive ad? Please explain.
  5. How has marketing evolved over time? How have current events, economics, and culture influenced thinking about marketing?
  6. What are the key characteristics of a high potential target market? Is the biggest target market always the best? Why or why not?

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