What are the three or four most important assumptions or key drivers in the forecast?

Important assumptions or key drivers in the forecast

1) What are the three or four most important assumptions or key drivers in the forecast? What is the effect on the financing need of varying each of these assumptions up or down from the base case? Intuitively, why are these assumptions so important?

2) Why are your findings relevant to a general manager like Roddick? What are the implications of these findings for her? What action should she take based on your analysis?

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