What relationship is there between a student’s gender and their social media consumption?
What relationship is there between a
student’s gender and their social
Independent Variable – Student’s gender
Dependent Variable – Social Media Consumption
Null Hypothesis: There will be no difference between a student’s gender and their social
Ethics – Lucy and Tom
Access and Samplings – Dani
Ahmed – Research Question
Jasem – Research method
How you are going to access the population
How are you going to collect the data = Surveys
How are you going to analyse the data = SPSS / Quantitative data
How are you going to prevent risk of harm to us or participants?
How are we going to get consent from participants?
How do we guarantee their anonymity?
How are you going to inform participants of the information?
How are we going to stop our research involving vulnerable people?
1. What age group do you fall into?
-under 18 -18-25 -25+
2. What is your gender?
3. How many hours a day do you spend on social media a day?
-N/A -0-2 -2-4 -4-6 -6+
4. What device do you use to access social media the most? Pick one
-mobile phone -tablet -desktop
5. What platforms do you use most frequently? Rank 1 (most used) 5 (least used)
-twitter -facebook -instagram -snapchat -youtube
6. On your preferred, how many hours do you spend on these?
7. Do you use social media as a form of communication? Yes/No
8. I feel that i have poor communication with my friends if i dont access social media.
9. I find out most information on current affairs from social media. Likert
10. In ranking order how do you spend the majority of your time on social media?
(posting photos, talking to friends, sharing status updates, playing games, visiting
other profiles, connecting with new people, keeping up to date with the news)
11. What gender do you think has the most influence on social media? Multiple choice
12. How encouraged would you be to purchase a product online due to the amount of
likes and shares? Likert, very/maybe/not very
13. Do you follow any of your favourite brands on social media?
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