Case Study Deliverable

Case Study Deliverable

 

Deliverables:

The first project deliverable includes the two critical items:

 

Process Hierarchy

Using the list of processes that was compiled by your junior coworker, organize the processes at Marketing Advantage into a meaningful hierarchy. Since the list contains varying levels of granularity, you are allowed to create additional process grouping units, rename existing, or delete existing. Process hierarchy should be grouped according to a clear numbering reference.

 

Project Prioritization Matrix (aka QFD)

Based on interviews with owners, management, and staff, we have identified 4 processes at Marketing Advantage that are particularly important and are also struggling right now.   The following table summarizes notes and observations about these 4 processes.   Your job is to create a prioritization matrix (QFD) to help the team know where to focus attention on process improvement.   Please label assumptions and provide additional comments on the evaluation scores.   Write 2-3 paragraphs about your recommendations and justifications for your recommendations.

 

The following processes should be prioritized using the template for Process Prioritization Matrix (published online at Canvas).   The criteria for prioritization are:

  • Internal Impact (employees)
  • External Impact (Customers)
  • Improvement Feasibility
  • Current State Performance
  • Financial Value from Improvement

 

Rick (the owner) expressed the relative importance of these criteria as follows:

  • Internal Impact (20%)
  • External Impact (40%)
  • Improvement Feasibility (10%)
  • Current State Performance (10%)
  • Financial Value from Improvement (20%)

 

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