Defining, Measuring, Analyzing, Improving and Controlling the process

Definition:Defining, Measuring, Analyzing, Improving and Controlling the process

DMAIC is the abbreviation used to describe the cycle of Defining, Measuring, Analyzing, Improving and Controlling the process (Srinivasan; Muthu; Devadasan; Sugumaran  (2016)).

Discussion:

Apple delivered the timely new phone to the industry. Samsung working to make their footprint with the newest technology introduced the Galaxy 7 with similar features. The volume of purchases reflect the acceptances in the Samsung customer space. Samsung delivered the results and technical quality desired to please a targeted audience.  Was this the fuel for the fire for Apple?

Apple delivered some enhancement yet most powerful to their existing and new audience. There was a proven reputation and results in the existing team that permitted the team to excel into the next improvement (Eun-Young; Martin (2017)). One of the key contributors was reviewing the data and feedback of the customer base. Some of the testing performed with this new phone was to ensure a better experience to the customer. Another factor was including the customer in trials to hear and learn their perspective. Apple received the feedback of their customer base as  proactive creative constructive input. As a team, the measures were publicly shared with the team and all parties were held accountable for the success and failures. Unlike many companies, Apple created phone with easier capabilities to unlock the phone to permit an increase in new users through some carriers that are not as common as some.

Through the public launch, Apple was analyzing the data of their competitors and continuing to increase the features. Some of the features were then downloaded into existing customers who made purchases within the year of the change (Xinghui Lei; Ye; Temi (2013)). Apple was making these changes but that did not ensure the other carriers would accept the phones onto their network. Another control mechanism was their employee base testing to receive true feedback before the changes were pushed to the wider user base. Samsung and the Galaxy 7 did not survive well while Apple was delivering the changes and then came the issue of the Galaxy 7 overheating. As referenced in the text, having the data does not always constitute making the best use of the data gathered. The explanations of the text appeared in sync with the reference material used for this comparison.

Biblical Integration:

Jobs life ware changing rapidly. It went from success and wealth to a tremendous loss over the course of time. This did not end Job’s life. Actually, he continued to remain faithful and stick with God through what God was allowing to take place. One of the greatest testimonies in the bible. Job’s friends, and even his wife, were trying to convince him to go on to something new and different because of what he was going through.

Apple and Samsung loss and gained customers through the fight of producing a new a phone in the industry. During the Samsung Galaxy 7 overheat issue, Samsung users became willing and open to try the Apple. Apple users tried the Samsung Galaxy 7 for the features that had yet to come. These were loyal customers to the well-known Apple product. On the other end, some stayed with what they knew was best for them. The loyal Apple customer waited for the new Apple. The loyal Samsung customer waited for the new Samsung that came after Galaxy 7. If Samsung does not have a major reduction in purchases after the fire of the Galaxy 7; is that because even those loyal customers waited and tried again with another Samsung? Through it all, Job knew it was not what he was going through yet what was greater was what was to come.

 

References:

Srinivasan, K; Muthu, S; Devadasan, S. R.; Sugumaran, C.  (2016). Enhancement of sigma level   in the manufacturing of furnace nozzle through DMAIC approach of Six Sigma: a case study; Production Planning & Control; London.

Eun-Young, Jeong; Martin, Timothy W. (2017). Samsung Revives Galaxy Note 7 With New ‘Fandom Edition’; Galaxy Note 7 FE is coming to retailers’ shelves on July 7 with different components; Wall Street Journal (Online); New York, N.Y.

Xinghui Lei; Ye, Tingting; Temi Abimbola (2013). The role of branding capability for innovative companies; Stock market reactions to new product announcement. Nankai Business Review International; Bingley.

 

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