McDonald’s and KFC: Recipes for Success in China (
Read Case 3-6: McDonald’s and KFC: Recipes for Success in China (located in your textbook).
Answer the following questions:
- What is your evaluation of the attractiveness of China as a market for fast food franchises? What are the opportunities and obstacles involved in operating in China? If you were managing Wendy’s, for example, would you invest in China?
- Compare and contrast the approaches of McDonald’s and KFC in China?
- What are the strengths and weaknesses of the McDonald’s model? The KFC model?
- What lessons about international strategy can we draw from this case
APA 12pt, double spaced. Use only credible references – grading is very hard on credible sources. That backs paper points and statements. He also referenced this blog for APA headings etc. http://blog.apastyle.org/apastyle/2011/04/how-to-use-five-levels-of-heading-in-an-apa-style-paper.html Write a 500-word (minimum) submission that responds to the questions posed below:
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