St. Jude Medical

St. Jude Medical


Identify a health care organization for which a significant amount of information is available, in books, journals, reports, or on the Internet. Conduct an audit of the organization’s strategic assets.

When you have completed this audit, you should be in a position to think about the types of strategies that the organization is capable of pursuing. In contrast, if you were a competitor preparing this audit, you could now use this knowledge in planning how to compete with the organization.

Compile a list of segments that could be defined within the organization’s overall market, and determine the most likely bases for differentiated product or service offerings.

Conduct a five-force analysis of the organization.

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