The American Gasoline Station
The American Gasoline Station
One of the common features on American landscape is the gasoline station. Apart from the economists, academicians have also developed the interest of paying attention to this feature as a landscape phenomenon. In the 20th century, these stations have indicated that the American architectural designs and tastes are changing. The architectural historians, historical geographers, as well as other scholars, are supposed to give the station the serious attention it deserves. The gasoline stations are structured to sell gasoline as well their products for the automobiles. It was used to promote gasoline sales and it highly achieved it mandate through its able image. After some years of revolution in the design of gasoline stations, it was separated into different companies for producing and refining the products. Ninety percent of the nation’s refinery is controlled by the gasoline stations while the total petroleum market is controlled up to 85 percent. When the automobiles gained popularity in the state, the standard oil companies experienced challenges after the new gasoline market increased in expansion and their capital got to be invested in other product lines. The oil producers that were working on their own took advantage of this period by starting to fuel the America’s new motor cars.
There was a need to establish the National Petroleum News so to promote competition amongst the independent oil producers as dominated by the standard oil trust. Between 1920 and 1930, the journal provided important information on price reporting service. However the most journals that held discussions on exploration and production, more emphasis were stretched towards reporting the gasoline station innovation. The term “filling station” principally referred to the curbside thrusts developed by a host of manufacturers. Originally gasoline was by wholesalers who refilled the gasoline tins at the private garages. The centralized distribution of gasoline to the automobiles efficiently condensed the peril of fire in a public. After years, the gas stations fetched a numeral of organizational novelties. For instance, the small cabins were constructed to stock the greasing oils, lubricants and other apparatus. There were shared to a flock of industries including the management of bulk supplies. In urban places, the filled stations were located around central business districts. The oil corporations pursued to construct stations that intermingled with the inhabited localities so as to decrease antagonism to their real estate lives out. The stations built in the neighborhood were made to like small houses with low hip roofs. The design of the stations was improved by adding canopies to the cottages. The canopies were meant to offer support in front by a single post. By 1925, the gas stations were fortified with vehicle laundry floors as well as lubricant pits (Jakle 522). Services such greasing engine, brake pedal and other services now became accessible.
In the late 1920s, gasoline stations transformed their designs to a unique look by introducing a host of romantic landscape features such as windmills design (Jakle 522). The complex style was derived from the classical Greek Temple.
- From the American culture, what should be valued and preserved?
- What was distinctive in the scenery in diverse places at changed times?
- What is the important of the image in the growth of a company?
Working in the Cracks: Public Space, Ecological Crisis, and the Folklorist
Folklore experiences the kind of identity crisis that we also tend to have imagining new names for the field. Hufford argues that the backdrop against which we have defined our discipline is shifting not only in the academy but also in the broader social arena. Public folklore’s practice of assisting in creating vernacular worlds to be more visible in a democratic public sphere fits Sullivan’s concept of civic professionalism (157). Professionalism has been divergent to the contraction understood in its practical form. Thus, an expertise is considered to supplement and toughen new civil politics. Hindsight shows that folklorists viewed as authenticators of tradition have helped build that backdrop against which moderns define themselves. Folklorists are among the culture workers who seek to help nurture local and regional identities in places hard hit by global economic restricting and related displacements.in the United States folk life is seen to embrace as a wide array of genres as outlined in the American Folklife Preservation Act. Professionals working at the folklore watch what’s ill-served closely by a particular process of carving up the world.
The division of governments and academics into a domain that deals with environment and culture strive to reduce ecological crisis to a small environmental problem when in fact ecological crisis is an effect of a profound institutional crisis of industrial society itself. Folklorists are expected to participate in environmental impact assessments, not as social scientists. Folklorists work on cultural issues ranging from sending comments to the state and federal agencies, interviewing state officials about cultural policy to writing articles that focus on cultural issues and the state of the commons.
- What has the supple and constantly shifting vernacularism folklorist know about strengthening a new civil politics?
- What are the roles of folklorists?
- Do folklorists play a role in shaping the society?
Huffed, Mary. “Working in the Cracks: Public Space, Ecological Crisis, And The Folklorists.” Journal of Folklore Research. (1999). Vol 36, No. 2/3.
Jakle, John A. “The American Gasoline Station, 1920 To 1970.” Journal Of American Culture. (1978). Vol 1 No.3
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