How Companies Rooted In Innovation, Ensure Continuous Innovation

Companies Rooted In Innovation, Ensure Continuous Innovation

Companies that depend on continuous innovation on their products need to be continuously innovated to meet the ever-changing market demands. It is also so that they can compete favourably with other companies trading in the same commodities. The Samsung Company in Korea is an example of such a company that depends on continued innovation.  One of the methods is to make the culture more open when producing the products. That way, innovations will suit the different needs of the people in the market. To make the culture more open, people from different cultures, those who have no prior knowledge are employed (Getz 2009). The new ideas prove to be important because they are fresh and they give a new look to the company. A bearer to this method of ensuring innovation is in introducing the different ideas in one product and the presentation. The idea might have been sold well but it might not be received (Shaughnessy 2013).

The companies can in cooperate and develop internal and external strengths and weaknesses to meet the ever-changing environmental conditions.  The organisations are also never static; they are always changing and are open to change. Waiting for a problem to happen before it is solved proves to be too late and these companies adopt a proactive approach to prevent that from happening. The organisation structure is different from other companies. For example at Google, there is the daily production, which is the day to day production. Then there is innovation, which is not controlled, it allows people to think wide and wild, it is flexible and open to experimentation.

The companies consider the environment and are in always exchange and allow information to seep in from the environment. This allows innovation because the ever changing environment provides a good site to get new ideas from (Steiber 2014). A challenge to the innovations is that some are not accepted in the market as projected therefore discouraging the innovators from pitching in ideas.


Getz, C. B. (2009). Free your employees and let them lead your business to higher productivity, profits, and growth. Freedom Ic, 1-34.

Shaughnessy, H. (2013, March 7). Who has the winning innovation model, Google, Apple or Samsung? Retrieved from

Steiber, A. (2014, March 7). How Google manages continuous innovation in a rapidly changing world. Retrieved from

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