PrOACT Decision Model

PrOACT Decision Model

Over the past months, our marketing research firm has been facing some critical incidents of not employing new strategies and directions in the workflow processes. This has negatively impacted the employees because they cannot try something new as they fear for intimidation. This is because institution managers do not like changes as it threatens the status quo. This paper focuses on analyzing the important of impacting change in an organization set up. It is the nature of employees to have different characters that question the rationale of each decision made in the industry. To avoid the risk and uncertainty of falling out in the process of working for an organization one need to use PrOACT approach an acronym of five main steps (Problem, Objectives, Alternatives, Consequences and Trade-Offs).

The emergence of globalization and increasing innovation in all sphere of life have challenged the old way of thinking. New industries are coming up that have ended the operation of others. Nonetheless, to remain afloat managers need to exercise PrOACT model to ensure they tap innovative changes that can uplift organization operations. Through PrOACT, decision-making model managers and employees use it to arrive at the alternative best opportunity.

  1. Problem

This phase posits the most important stage in which the current problem should be determined precisely and concretely to determine better objectives and proper alternatives. As an employee, I would point out the issue at hand that need to be addressed. For example, the changes in the medium of advertising have posed a danger to established media to social pages such as Facebook and Twitter. Thus, embracing the avenue can save the organization costs used to advertise company products. Once the problem is highlighted you involve everyone so that you can achieve the intended goals.

  1. Objectives

After determining the real problem, the following step would be to present objective of a given decision. For example, if the company consider forgoing print and published advertising it would cut cost that could be ploughed back to other organization activities. Also, social advertising gears up to establish a new market for goods and services. Moreover, the company, would not require having sales person working in the organization office. For them, all they need is online access to social sites and post all that is needed. Therefore, setting objectives provide a clear path that everybody in the organization can understand once rationale. This help in preventing fallout and ensure that the company is projecting positively.

  1. Alternatives

This stage of alternatives means multi-category decisions relying on several different categories rather than focusing on one choice. In many instances not all people agree with a single decision, rather they require to brainstorm different alternative and pick the best among the many. Thus, presented with a social media platform, TV and Radio advertising, and print media the management would need to weigh the merit and demerit of each before picking on any of them. This works well, and it is a convincing way that ensures that all people participate in decision making.


  1. Consequences

Consequences represent and follow options that are clearly defined in previous phases. In this context, this stage entails asking to what extent the selected, and determined objectives and alternatives satisfy expectations of the organization. Thus, given that our organization is the profit oriented cutting cost is one of the main goals and any decision that can help reduce the cost of running a business will have positive consequences. However, all alternative decision requires being vetted to establish if rely on they add profit to the company, or they just increase the cost of production. Thus, it is through this analysis of the consequences that establishes the viability of a given decision.

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