Sampling, Reflexivity, and Ethical Concerns

Sampling, Reflexivity, and Ethical Concerns


Sampling is the process of picking a proportion of a population that is deemed to represent an entire population (Teddlie and Yu, 2007). The research will require collecting data from specific people identified because of their role in the population. Thus, snowballing sampling would ensure the collection of required information. Also, researchers will require interviewing the identified persons as well as collecting more information in the semi-structured questionnaire. Under this sampling plan, I will interview one of my friends who hold a leadership position at a leading business in the building. The questions will be open-ended so as to allow for as much opinion as possible from the respondents but within the scope of the interview guide. After the first interview, my friend will direct me to another leader for a similar data collection process after which I will be connected to another until I acquire an adequate sample size for analysis. The research will be conducted in the offices of the respondents. Therefore, I will have to seek permission from the gatekeepers as well as the consent of the intended respondents. The anticipated main barrier is that the respondents will not always be available at my convenience. As such, I will have to make early contact and confirm the interview before hand.


As a female investigator, I may be biased towards asking questions regarding that seem to favor women leadership styles. Additionally, male respondents may fail to answer some pertinent questions regarding gender and leadership. Nonetheless, my role would be to engage the respondent with leading question to more that he or she may not be willing to provide. Thus, it is important to build a rapport and befriend the respondent for this purpose of information gathering. Further, participating in any activities that the informers may have enriches the researcher with more knowledge. Furthermore, I will consider the emotions of each participant and moderate the interview to avoid getting off topic. It will also be imperative to remain professional and use formal language since the setting of the interview will be in an office. Therefore, the researchers need to adhere to the code of conduct in such situation. For instance, the interview may be conducted while both the respondent and the interviewer are sitting.

Ethical Issues

I will ensure that the respondents in the research will participate at free will through signing a consent form. Moreover, all the information obtained from the respondents will remain anonymous and confidential to me for the sole purpose that the data is to help find a conclusion about gender roles. Additionally, no personal information will be recorded or opinions outside the interview guide. The data will not be leaked out for any other purpose. This is important because if sampling information can be leaked it can tarnish people character and researcher would be accused of intruding other people privacy which is unethical and unlawful exercise. Finally, it is good to ask the respondents if they would be interested in the outcome of the analysis of data. This builds confidence and enlists the respondent to be part of the exercise rather than act as a spectator.




Teddlie, C., and Yu, F. (2007). Mixed methods sampling: A typology with examples. Journal of Mixed Methods Research 1, 77-98.

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