Why News About Organizations In Sports Matter

Why News About Organizations In Sports Matter

Technology is growing at a very fast rate where organizations responsible for sports news want to stay ahead of the light. In recent years, there have been changes in social and digital media as well as a sports technology. For instance in 2014, the industry has come to see iBeacon coming up with an application that allows its marketers of sports to send messages directly to those gadgets with the Apple Store App. Organizations have also grown to become their news station. Organizations in sports now can use content marketing to create and distribute relevant and important content to attract the audience they are targeting so that it can run on profit margins.

The main objective of the news is to educate and energize the citizens-the main concern going to the youth about the importance of news and how they can assess the information they get (McCormick 2).  The programs educate citizens how to distinguish opinion from propaganda the truth of what is happening. These organizations also use the social media as a platform to air views on what is trending. This is helpful because fans tend to be active in social media and the probability of them making a purchase of the brand is high since they automatically associate with the brand (Mooney 1). News matter because it defines the capability of citizens becoming smarter consumers and creators of information that is based on facts. In the United States there is an exercise science organization called, ‘The American College of Sports Medicine’-the news about this organization is important to provide educational and practical applications of how sports is medicine (Kluwer and Lippincott 3).



Works Cited

Kluwer, Wolters and Williams Lippincott. “Survey Predicts Top 20 Fitness Trends for 2015.” American College of Sports Medicine (2014): 12.

McCormick, Robert R. “Why News Matter.” Robert R. McCormick Foundation (2015): 10.

Mooney, Loren. Five Trends That are Driving the Business of Sports. 28 APRIL 2014. Web. 09 FEB 2016

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