How the Internet and the Web Make E-commerce Possible

How the Internet and the Web Make E-commerce Possible.

How the Internet and the Web Make E-commerce Possible

Technology transformation has significantly changed the way business transactions are conducted. E-commerce refers to conducting business transaction and administrative activities using the internet technologies (Chen et al. 128). Consequently, e-commerce has advanced application that simplifies business interactions. In fact, the internet assists in hosting web pages online. Subsequently, the success of most businesses is now pegged on the reliability of the internet to offer accurate and fast customer services at the lowest cost possible.

Fast Internet Connections

The value of the internet in e-commerce cannot be overlooked due to its multi-dimensional and multipurpose capabilities. The internet has presented a new paradigm for conducting business relations and developing marketing strategies for businesses (Joines et al. 90). The internet is multidimensional since it can be used on-one-one, one-to-many and many-to-many dimensions in business transactions. The internet allows communication and transfer of information within and outside business to aid e-commerce (Vitez). Moreover, an organisation can put the internet into a myriad of uses in a bid to meet customer’s needs effectively. Therefore, the internet is not only changing the way businesses interact with their customers but also interactions between businesses. The internet has provided a platform where businesses have adopted the World Wide Web to market their businesses in the global market. Before internet revolution, businesses were using unreliable traditional IT development models such as electronic data interchange (EDI) that had limited functionality (Subramaniam, and Shaw 2).

Wild Wide Web and the internet have increased interactions between business organisations and their customers through flexible web and internet applications. The applications have mitigated technical complexities that were impeding streamlined business transactions and new revenue streams. The following are some of the ways that the internet and the web have changed e-commerce.

Ability to Store and Display Product Information

The web has provided a platform where business organisations can store and display their products to their customers. Displaying of products increases interactions between a business and its customers. Customers can view the displayed products and assess how they might benefit them. Product exposure helps a business to endear its products to the public and attract more buyers. Moreover, the web platform assists customers and businesses in purchasing goods and services they want from various parts of the world while at their homes and offices through online shopping (Joines et al. 90). The platform eliminates intermediaries thus ensuring maximum business profitability. High level of web interactions ensures that customer’s needs are adequately addressed in a timely and efficient manner to increase customer satisfaction. Moreover, use of the web increases customer intimacy through personalised interactions between businesses and their customers. Therefore, the web acts an important advertising medium that allows business organisations to expose their products to a wide range of customers across the globe.

Receiving Payments

The web has eased online business transactions by providing plausible means through which customers make payments. The shopping cart is one of the most popular paying models in e-commerce. Customers have the ability to upload payments using credit cards and other payment modes available online including PayPal. Businesses do not have to grapple wondering how they will sell their products and receive payments. Through proficient web design applications, businesses can bill and receive payments for goods purchased online by a click of a button (Chan et al. 134).

Support Wide Range of Commercial Communication

The web has brought a revolution in the way business organisations interact with other businesses and their customers. The new channels of communication are flexible, and they increase the ability of a business to interact and sell its goods and services to the customers at a more personalised approach. For instance, instant messaging allows individualised communication between a business and it customers. The same stand for e-mail, online forums, online chat, and video conferencing. Search engines, blogs, and widget and web applications provide platforms where customers can access more information about business, its products, and use of its products over the internet. Personalised interactions increase customer satisfaction, a brand name, and customer loyalty.

Business-To-Business Interaction

The web has not only impacted on the interaction between businesses and their customers but also on business-to-business interactions. Businesses need to collaborate with each other for supplies skills and exchange of technology. The web provides a podium for businesses to identify and negotiate terms with new business partners with the aim of improving business productivity and profitability (Chen et al. 134). The B2B e-commerce increases transaction’s speed and reduces the cost of operation by mitigating manual activities thus enhancing the exchange of products, information services and retailing relationships between businesses (Khan 49). Therefore, the web enhances collaboration between businesses thus improving internal and external integration of business.

Semantic Web

Semantic web enhances faster search of products that best correspond to the product that the customer wants. The technology understands and satisfies the request of people hence enabling them to use the web effectively for business transactions. The technology also helps the participants to get a better overview of the business transactions that they indulge in (Dustdar 3). The technology helps to reduce operational cost for business organisations.


Works Cited

Chen, Minder, et al. “The Implications and Impacts of Web Services to E-Commerce Research and Practices.” Journal of Electronic Commerce Research, vol. 4, no. 4, 2003, pp. 128-139.

Dustdar, Schahram, et al. “The Realization of Semantic Web-Based E-Commerce and its Impact on Business, Consumers, and the Economy.” Article for Event ‘Semantic Technologies-The Future of E-Business,’ Vienna, 2006.

Joines, Jessica, et al. “Exploring Motivation for Consumer Web Use and Their Implications for E-Commerce.” Journal of Consumer Marketing, vol. 20, no. 2, 2003, pp. 89-92.

Khan, Danish, et al. “Growing Importance of E-Commerce in the Global Market.” Information and Knowledge Management, vol. 4, no, 5, 2014, pp. 47-50.

Subramaniam, Chandrasekar, and Michael Shaw. “A Study on the Value and Impact of B2B E-Commerce: The Case of Web-Based Procurement.” International Journal of Electronic Commerce, vol. 6, no. 4, 2002, pp. 19-40.

Vitez, Osmond. The Effect of the Internet on Modern Businesses & Corporations. Chron, N.d. <>. Accessed 14 Mar. 2017.


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How the Internet and the Web Make E-commerce Possible

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