The Concept of Political Communication

The Concept of Political Communication.

The Concept of Political Communication

Political communication can be explained as the process in which information flows from one party to the other. It also concerns how politics has a major influence on the economy, the politics, and the media houses. The mass media play an important role in keeping the governments in check on what on all its decisions that affects the people. Media houses are the link between the government and it citizens when. In addition, the media plays an important role in politics. For instance, politicians use the media to inform of their agenda through mass media to make their election or re-election bids successful much easier. Roskin, Cord, Medeiros, and Jones (149) say, “Today mass media are a recognized component of politics worldwide.” The paper discusses the concept of political communication and the role of media in politics.

The advancements in the levels of technology have played an important role in improving the transfer of information from one party to the other. Moreover, improved technology in the 21st century has led to the innovation of the World Wide Web. As a result, people have access to the internet, which enables them to know and keep up with what is happening in politics of the world. Moreover, Roskin, Cord, Medeiros, and Jones (149) argue, “politics is dependent on communication.” Thus, the rise of social networking sites and the social media platforms has improved how politicians interact with the citizens. For instance, Twitter today has become an important tool that relies on real-time information and happening in government circles.

According to Roskin, Cord, Medeiros, and Jones (150), “all political action is a reaction to communication.” Thus, members of the public get attention from their representative because they fear of negative publicity from the media that may affect their tenure in the Congress. In fact, social media platforms discuss the conducts and credit the effort of hard-working politicians. For instance, people across the globe know what is happening all through and contribute to political topics on various policies that affect them in through social sites like Facebook and Twitter. A good example is the immigration debate during the last year’s presidential elections in the United States of America. The various media platform to it to inform the people of the consequences and well as the need to help immigrant moving out the war torn region. Consequently, the media can influence politician into enacting necessary legislation that improves on the citizen’s welfare and condemns that which instill fear. Thus, communication as an essential and integral part of politic.

Political communication has also triggered data analysis from the experts and analysts. Policymakers rely on the information available in the media as well as that from research to make informed decisions concerning the state of the nation. For example, Roskin, Cord, Medeiros, and Jones (151) say, “journalism has a long tradition of objectivity in news reporting.” For this reason, the government cannot roll out programs without accessing if they are popular and will be embraced by the electorate. Thus, experts are shifting their source of information from the competitive methods of study to the study the effective of communication in influencing people life. Through this, they get the correct information that informs of the real situation and the needs among the populous. In this case, media houses and companies play the role of analyzing political speeches delivered on various platforms in different parts of the world especially during local and international campaigns. Through this, members of the public get to understand their agendas and strategies and choose whether to vote for them in elections or not. It is also important to note that media houses bridge the gap between the governments and its citizens. This is because the media keep track of all activities of the federal governments on all projects and pass on the information to the members of the public. Actually, the federal government, policymakers, media, and citizens interact and make their contribution on the local, national, and international agendas, which is affect their lives of the people either positively or negatively.

Further, Roskin, Cord, Medeiros, and Jones (155) note that politicians influence the political environment in various ways. One of the common ways in which they this is achieved is through the public discussions where leaders make their political speeches on various topics that concern their constituents. In the current world, this involves more that the written and verbal statements, which they make during the political campaigns and meetings. Visual representations in the way they have dressed and their makeup plays an important role in defining their political image and identity where different constituents can associate themselves with them. Also, there is a close relationship between political communication between political communication and agenda building. These two go in hand, as most politicians use the media to rely on their agendas to the members of the public. This also applies to the main elements in these areas on how those are initiated and achieved. For instance, a political organization can influence the decision-making process on various policies and issues that are affecting their countries. The media houses and members of the public influence this process through the presentation of their views of ideas and agendas. This also involves the non-elective groups such as the business groups, human rights activists, and the pressure groups.

Additionally, freedom of the press in the 21st century has affected the flow of information from the federal government to the members of the public. For instance, Roskin, Cord, Medeiros, and Jones (156) argue that television has ruined political discourse of many politicians. Citizens are not able to get all the relevant information concerning all the events that are happening across the political divide in different parts of the country at any given time. Politician and other stakeholders can search for the truth, give it to the people, and fight for it. The government also uses the media to influence voters, various committees, as well as communities when they are seeking their votes. This promotes and democracy which means government for, by and for the people.

Finally, the relationship between the media houses, members of the public and the federal governments has changed. Most media houses are normally the top donors to the political campaigns especially through offering advertising fees for their favorite candidates across the political divide. This is because most political parties do not provide any airtime for their aspirants. Media houses also play the role of controlling overheated topics on various topics that are affecting members of the public at any given time. Moreover, it is the influence of the media that has sustained democracy for over 200 years. This is because it enhances accountability of the vote as well as of public resources. The media communicate contemplated changes to the federal budget and through this; the masses understand the intentions of their government.

Media plays an important role in both local and international politics. As discussed the advancements of communication technology has impacted both positively and negatively on politics. The media over the years has been able to check on federal governments across the world by analyzing and evaluating their activities and show how they affect the people. In addition, the media is the only link between the government and the government. For instance, all government agendas are reported through the media, which has necessitated the analysis of information across different fields. Policy makers also rely on the information provided by media to make their decisions on various issues that affecting the country’s economy.


Works Cited

Roskin, Michael, Cord, Robert, Medeiros, James, and Walter Jones. Political Science: An Introduction. New York, Pearson Education, 2017, pp. 148-165.


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The Concept of Political Communication

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