Integrated marketing communications: Advertising, public relations, and more
Integrated marketing communications
1. (350 words) Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used.
2. (350 words) Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country
Part II (4 pages). Use 3 references to include:
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version]. Retrieved from https://content.ashford.edu/
You have been assigned the task of purchasing media for your client’s advertising campaign. Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.