Find a company that has built out its business analytics. Describe why they did so and the result

Business analytics

Prompt: Find a company that has built out its business analytics. Describe why they did so and the result. What prompted them to invest in business analytics, and/or collect more/different data? Did they improve their market share? Find a flaw in their user experience?

You may use examples from class, the book, or find examples on your own. (Check out sources like Harvard Business Review or google phrases like “big data success stories“.) Please cite at minimum 2 sources.

Remember, for each weekly prompt you will need to submit/do the following:

(1) Essay – 500 words min, Intro/Analysis/Conclusions

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