How would you describe Craig Jelinek’s personality?

  • How would you describe Craig Jelinek’s personality?

  • What terminal and instrumental values are likely to be especially important to him as a manager?

  • How would you describe Costco’s organizational culture?

  • What role do you think Jim Sinegal and Craig Jelinek played in creating and maintaining Costco’s organizational culture?

  • Which of your specific values will be evident in the way that you will manage? Why?

Manager As A Leader

Craig Jelinek’s personality resembles an extrovert. He expresses a positive attitude about the business and his employees. He is sociable, outgoing, friendly, and has a good outlook about the business world. Craig also exudes a sense of caring towards people and in return comes off as a likable person. Some terminal value that would be important to Craig as a manager would be to be tough, but fair. Craig believes that no one person is bigger or better than another person. He fully believes in team and that a business will not succeed without efficient teamwork. Every worker has his or her designated tasks and specific quality that they bring to the group and for Craig, it’s important to utilize those qualities. Craig is in the business for the people and not in it to raise prices. Another terminal value for Craig would be the belief in simplicity. He believes in keeping Costco and the work simple. He states that the business does not need any complex system to be success as long as people do their part. Some of the instrumental values that Craig believes in as a manager would be positivity, teamwork, equality, and a good work ethic.


Costco’s organizational cultures are people oriented and a positive atmosphere. Costco wants to be able to provide their costumer with great products at low prices. Costco’s atmosphere is all about customer friendly and proper customer care. Their belief in creating a positive atmosphere will attract more consumers. Another important organizational culture for Costco would be the importance of staff retention. Providing a good, solid and talented staff is essential to keep the business successful in the future. The role that Jim Sinegal and Craig Jelinek play in creating and maintaining Costco’s organizational culture would be utilizing the values of the founder and letting that become a normal way of working and belief system in the business. Jim and Craig set the tone for the attitude of the Costco. They also maintain a social atmosphere in order for workers to learn from each other and for new workers to easily learn the system. Jim and Craig also understand the power in rewarding employees for their contribution and hard working quality.


The specific values that will be evident in my managing style would be strong work ethics, teamwork, openness, motivation and professionalism. I believe if a business does not have hard working employees it will difficult to succeed. It also shows that the workers care about the future success of the company. I also strongly believe in teamwork. No business or company can run by the work of one person. Everyone needs help or a set of team in order to run a business. More importantly, the staff must be able to work together. Openness is also a significant value in running a business. There should also be a line of communication open for staffs and employees to express their ideas, issues and opinions for the benefit of the company. The openness of communication within the work force is crucial to working as a team too. Lastly, providing a sense motivation and upholding professionalism is probably one of the most significant values to have in managing a business. Work should always stay work related and there should also be a sense of motivation to remind workers what they are working towards and why achieving those goals are important to the company. I would incorporate these values in my management style.





Jones, G. R., & George, J. M. (2014). Essentials of contemporary management (6th ed.). New York, NY: McGraw-Hill.


World of CEO’s

find the cost of your paper