Health Care Organization Profile

Health Care Organization Profile

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

  1. Health Care Organization Profile
  2. Communication Plan
  3. Marketing Plan
  4. Community Collaboration Plan

Part 1, “Health Care Organization Profile,” should include the following components:

  1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
  2. Mission, vision, and goals
  3. Bed number
  4. Type of services provided
  5. Volumes
  6. Quality indicators
  7. Financial performance indicators
  8. Human resource challenges
  9. Diversity issues
  10. Community population statistics

include :

 

Name and type of healthcare organization (e.g. stand-alone, multi-facility, multi-campus, community based, etc.).
 

Mission, vision, goals
 

Bed number, volumes
 

Types of Service provided
 

Quality Indicators
 

Financial Performance Indicators
 

Human Resource Challenges
 

Diversity Issues
 

Community population statistics
 

Additional Information

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