Acute care, Ambulatory care, Assisted living

In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for this unit:

  • Acute care

  • Ambulatory care

  • Assisted living

  • Continuing care retirement community

  • Critical access hospital

  • Dialysis care

  • Home health care

  • Hospice care

  • Long-term care

  • Memory care

  • Palliative care

  • Pediatric care

  • Primary care

  • Short-term care (e.g., post-surgery therapy)

  • Surgical care

  • Veterans Administration

The healthcare system that you selected will be the foundation for your Unit 2 Assignment.

  • Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
  • Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
  • Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
  • Report your findings by using the method below:
    • 4-5 page fact sheet for the general community.
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