Advertising Messages & Children’s Health

Media Response: Advertising Messages & Children’s Health

Context: Children and adolescents are inundated with commercial appeals to buy various products. Strasburger, Wilson, and Jordan (2014) suggest that marketers focus on these young consumers because they have their own money to spend, influence their parents’ decisions to buy, and develop loyalties to particular brands very early in life. Our other readings and video content for this unit suggest that media messages (specifically advertising) have significant negative influences on our health (e.g., childhood obesity and diabetes, eating disorders, body image concerns).

Instructions: With all of this in mind, what role do advertising messages play in children’s and adolescents’ health and lifestyle behaviors?  For this writing assignment, please sample and describe the advertisements you see occurring (1) on “kid-friendly” TV channels during times of day when kids would most likely be watching, (2) on “kid-friendly” web sites or other online media, (3) on media forms that might attract families more generally, and (4) in their everyday environments. Support your ideas with information from our course readings, online videos, and/or any other sources you find relevant.

[Length: approx. 4 – 5 pages, double spaced, not including the reference page; APA Style Citations and References Required]



-Course readings:

See attachments

-Online videos:

Making Kids Ad Savvy:

5 Ways to Promote Healthy Body Image for Girls:

5 Ways to Promote Healthy Body Image for Boys:

The Weight of the Nation: Children in Crisis:



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