HBS CIBA-GEIGY (CG) Case

The following questions are based on the HBS CIBA-GEIGY (CG) Case.

(a) Based identify and describe the central problem facing CG? EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

 

(b) Identify and explain in SUBSTANTIVE DETAIL the PROS and CONS of launching Fevex? In your assessment, do not forget to consider the impact of the environmental variables (economy, political-legal, competition, culture, etc.).

Write your answer here. (Use as much space you need.)

 

ECONOMIC ISSUES PROS OF LAUNCHING FEVEX CONS OF LAUNCHING FEVEX
Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.)
     
     
     
     
     
Add additional columns and rows as needed Add additional columns and rows as needed Add additional columns and rows as needed

 

CULTURAL ISSUES PROS OF LAUNCHING FEVEX CONS OF LAUNCHING FEVEX
Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.)
     
     
     
     
     
     
Add additional columns and rows as needed Add additional columns and rows as needed Add additional columns and rows as needed

 

POLITICAL-LEGAL ISSUES PROS OF LAUNCHING FEVEX CONS OF LAUNCHING FEVEX
Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.)
     
     
     
     
     
Add additional columns and rows as needed Add additional columns and rows as needed Add additional columns and rows as needed

 

COMPETITIVE ISSUES PROS OF LAUNCHING FEVEX CONS OF LAUNCHING FEVEX
Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.) Write your answer here. (Use as much space you need.)
     
     
     
     
     
Add additional columns and rows as needed Add additional columns and rows as needed Add additional columns and rows as needed

 

 

(c) Based on your assessment of the pros and cons and the environment, would you recommend for or against launching Fevex? JUSTIFY YOUR ANSWER WITH A DETAILED EXPLANATION. 

Write your answer here. (Use as much space you need.)

 

 

(d) Even if you recommended AGAINST the launch of Fevex, identify and discuss each of the following:

(i) What TARGET MARKET do you suggest that CG should pursue for Fevex in Nigeria?  EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

 

(ii) What PRODUCT STRATEGY do you suggest that CG should use for Fevex in Nigeria?  EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

 

(iii) What PROMOTION STRATEGY do you suggest that CG should use for Fevex in Nigeria?  EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

 

(iv) What PRICING STRATEGY do you suggest that CG should use for Fevex in Nigeria?  EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

 

(v) What DISTRIBUTION STRATEGY do you suggest that CG should use for Fevex in Nigeria?  EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

 

find the cost of your paper