- Read the article titled “Five Questions That Make Strategy Real” located at https://www.linkedin.com/pulse/five-questions-make-strategy-real-jack-welch. Read the article titled “Eight Maxims of Strategy”, located here. From the two articles, specify the main differences between strategy and tactics. Provide support for your response.
- Compare and contrast the main characterization of strategy that both Welch and Sir Liddell-Hart present in their respective articles. Next, from Sir Liddell-Hart’s article, select one of the eight maxims of strategy and provide a real business world example which reflects the maxim you selected. Provide rationale to support your reasoning.
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The differences between strategy and tactics as it relates to both articles, “Five Questions That Make Strategy Real” and “Eight Maxims of Strategy” is that the former would be categorized as a strategy and the latter could be classified as a list of tactics. According to Robert M. Grant (2016), “strategy is the means by which individuals or organizations achieve their objectives.” The article entitled “Five Questions That Make Strategy Real” (p. 14), provided thought provoking questions that are an essential part in creating a blueprint for strategy. This article supports the concept that strategy is a verb not a noun that is a plan of action that is aggressively implemented and is a big part of the foundation for an individual or organization. The questions are meant to initiate a series of actions that must be answered or taken in order to achieve a certain goal or optimal effect. It provides more of a comprehensive guideline to success such as suggestive questions of a SWOT analysis. One key component of strategy is its dependence on consistency.
Although the terms strategy and tactic are sometimes used interchangeably they do hold different meanings. As strategy is perceived more like a plan or campaign of actions lead by meticulous decision making, Tactics are considered the actual means that an individual or an organization uses to meet certain objectives. The article “Eight Maxims of Strategy” is a numbered list of various approaches one can take when organizing a strategic plan that considers specific logistics.