Research how the movie studio launched and promoted the movie here in the United States.

Research how the movie studio launched and promoted the movie here in the United States.

Write a 1000 WORD  paper in which you answer the following questions

Select a major movie launched in theaters within the last two (2) years. Research how the movie studio launched and promoted the movie here in the United States.

* 1. Identify the primary target audience for the movie and why? (If there was more than one target, identify those and explain why there was more than one.)

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* 2. Summarize how the movie studio used an integrated marketing communications approach to promote the movie to reach the primary target. Identify as many as different components as you can and the core message used in each.

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* 3. Determine the extent to which the messages in the different marketing tools/media integrated. Give examples.

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