Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
Application of a political, economic, social, and technological (PEST) analysis
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you
research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting
Option 1: Microsoft (pp. 94–95)
1. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
4. Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
Kotler, P., & Keller, K. L. (2016). Marketing management [VitalSource Bookshelf version] (15th ed.). Retrieved from