Market research can influence decision making

Market research can influence decision making

 

Instruments with Various Measurement Scales Worksheet

 

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

 

 

 

 

 

 

 

 

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

  • Nominal
  • Ordinal
  • Interval
  • Ratio
  • Unidimensional
  • Multidimensional

 

 

Type of Measurement Question
   
   
   
   
   
   

 

 

 

 

 

 

 

 

Determine in 600 words the best sampling procedure.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

 

APA-formatted citation

 

APA-formatted citation

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