Characteristics of a Mission Statement

Characteristics of a Mission Statement.

Characteristics of a Mission Statement

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Evaluate three mission statements by completing Learning Exercise 2B of your text. Using the “Characteristics of a Mission Statement” identified in the table, identify (1) what you believe is the best of the three mission statements and (2) the one you find most inspiring and why


evaluate three mission Statements


Purpose a business mission statement is an integral part of strategic management. it provides direction for formulating, implementing, and evaluating strategic activities. this exercise will give you practice in evaluating mission statements—a skill that is a prerequisite to writing a good mission statement


Instructions Step 1 Step 2 Step 3 on a clean sheet of paper, prepare a 9 × 3 matrix. Place the nine mission statement compo-nents down the left column and the following three companies across the top of your paper. Write Yes or No in each cell of your matrix to indicate whether you feel the particular mis-sion statement includes the respective component written from a customer perspective. turn your paper in to your instructor for a classwork grade. Mission Statements/Business Purpose 1. CVS Health Corporation, Headquartered in Woonsocket, Rhode Island “Helping people on their path to better health” 2. Aflac, Inc. Headquartered in Columbus, Georgia “to combine aggressive strategic marketing with quality products and services at competitive prices to pro-vide the best insurance value for consumers.” 3. Bristol-Myers Squibb Company, Headquartered in New York, NY “to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.”


Characteristics of a Mission Statement

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