Cool-Find – Scouring marketing, advertising, media

Cool-Find – Scouring marketing, advertising, media

Cool-Find – Scouring marketing, advertising, media, etc. blogs/articles, find a unique and innovative digital media marcom campaign and do the following:

  1. Write a brief description of the campaign, making sure to include key strategies and tactics employed and major audience touch points established.
  2. Explain briefly how/why the campaign is unique and innovative.
  3. Describe briefly how successful the campaign was/has been, making sure to identify how the campaign’s success was measured (engagement, conversion, etc.).
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