A Proposition of Policy

Persuasive Speech: A Proposition of Policy

TIME LIMIT: 6-8 minutes


  1. To persuade your audience on a proposition of policy; thus, convincing your audience that a specific course of action should be taken.
  2. To use effective methods of persuasion: building credibility, using evidence, using logical reasoning, and appealing to emotions.
  3. To use effective delivery techniques, descriptive language techniques, audience analysis, and a variety of supporting material.


Your formal persuasive speech is designed to help you develop persuasive speech making skills. Your goal is to persuade your audience for or against a Question of Policy. Questions of Policy inevitably involve Questions of Fact and Questions of Value BUT Questions of Policy always go beyond both to decide whether something should or should not be done.  In other words, Questions of Policy attempt to persuade an audience that a specific course of action should or should not be taken.  You may seek either passive agreement or immediate action from the audience, both of which should include all three (3) basic issues of policy speeches – need, plan, and practicality.

A variety of topics would be appropriate. For example, you might try to persuade us that marijuana should be legalized in all 50 states, to agree that a security fence should/should not be constructed along the US/Mexico border, to create a living will, to vote for a total ban on human cloning, that school districts should not allow soft-drink companies to stock their products in school vending machines, or that we should put an end to the violence on television.


  1. You must have an audience of at least 6 people over the age of 16, including your camera operator. You should pan your audience before you begin your speech, begin your speech without stopping or splicing the video, then pan the audience again at the conclusion of your speech. Failure to have less than the required 6 audience members will result in failing the assignment.
  2. A visual aid is required for this presentation. Practice with your visual aid ahead of time so it will fit smoothly into your presentation. See Chapter 13 for types of visual aids you can use.
  3. Your speech should be effectively organized following one of the organizational patterns discussed in Chapter 16 of your text, outlined following formal outline format, introduced and concluded.
  4. Your speech should be supported with at least 6pieces of supporting materials. Your examples, statistics, and quotations need to be cited in 1) your speech, 2) your speech outline, and 3) your bibliography. You must use a minimum of 3 DIFFERENT TYPES of sources, with a minimum of 4 total sources in your bibliography. Of these sources no more than 1 can be an interview. Be sure to: 1) verbally cite the original source of information (a data base like Wikipedia or Ebscohost is NOT a source, but a compilation from many sources) including WHO the source is and why they are qualified must be cited in your speech, 2) include APA in-text citations in your Preparation Outline where the supporting material from the source occurs, and 3) include an APA Reference List. Remember to incorporate your sources and citations into your speech delivery (e.g. “Time reported in March, 2017, …).
  5. Your speech should include vivid languageand arresting images by using a minimum of 2language devices discussed in Chapter 12 (metaphors, similes, alliteration, parallelism, antithesis, or repetition.) Label the language devices on your preparation outline.
  6. You should administer an audience analysis questionnaire in Module 8 (with 2 fixed-alternative questions, 2 scale questions, and 2 open-ended questions – see text example on page 112) using Survey Monkey (www.surveymonkey.com)(Links to an external site.)Links to an external site.. A tally of your survey results and typed paragraph describing what you did in developing the speech to adapt to your audience must accompany the outline (you can make them all in one document to attach to your speech in Connect). You should plan to mention your survey results in your speech. See supplemental handout – Guideline for Audience Analysis using Survey Monkey.
  7. Your preparation outline must be prepared and typedfollowing formal outline format (see the 10 Rules for Outlining). You may request your instructor to review a draft copy of your outline ahead of time.
  8. Your speech must be delivered extemporaneously from brief notes. Do NOT prepare a speech manuscript; do NOT memorize a manuscript. Be sure your note card is clear, concise, brief, and easy for you to see while delivering your speech.
  9. Include both your Preparation Outline and Speaking Outline in the folder link you share from Google Drive to the assignment. See Guidelines for Recording & Submitting Speechesfor more detailed instructions. NOTE: In order for your speech to count as “on time” you must submit both your Preparation Outline and your Speaking Outline at the time you submit your video and by the due date on the calendar.
  10. Practice your speech several times before you deliver your speech in front of your audience. Check the timing to know what will fit in the 6-8 minute time limit and make cuts as necessary.
  11. After you submit your speech video, you should watch your video again, and complete the Persuasive Speech Self-Evaluation. This counts as part of your speech grade.
  12. This assignment is worth a possible 200 Evaluation criteria include: Clear Persuasive Proposition, Introduction, Motivational Appeals, Credibility Appeals, Supporting Materials, Use of Transitions, Content Development, Logical Organization, Conclusion, Delivery, Audience-Centeredness, and Outlines.


  • ___ Formal Preparation Outline & Bibliography
  • ___ Speaking Notes
  • ___ Audience Analysis w/ Tally & Paragraph


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