What factors in the PESTEL framework are most important when entering the foreign market and why?
The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines.
The title page, table of contents, reference page or pages, appendices are not counted as content.
PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.