Choice, Happiness and Spaghetti Sauce

Choice, Happiness and Spaghetti Sauce

  1. Please review the Ch. 2 PPT and read Ch. 2 .
  2. Please view the https://www.youtube.com/watch?v=VQnK6TwctUk classic TED talk by journalist and author Malcolm Gladwell, entitled “Choice, Happiness and Spaghetti Sauce.” The link is

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en Viewed by 5.2 million people so far,

Gladwell discusses the development of some well-known products, This chapter examines corporate social responsibility and ethical behavior by businesses and marketers. It is a great introduction to the essence of marketing, including a look at behind the scenes steps and activities, relating to the 1st of the 4 “P’s” in the “Marketing Mix,” (the 4 activities involved in marketing); the 1st activity being the creation of new products and services. This chapter examines corporate social responsibility and ethical behavior by businesses and marketers. After viewing the video, please answer these questions and send me the answers using the Send a Message link on BB. (Just click the link and the site opens with a text box or you can attach your answers.)

Let’s examine what this TED talk says.

  1. Who is Howard Moskowitz?
  2. The Campbell Soup Company asked Moskowitz for help improving which product?
  3. As Moskowitz mulled over his Diet Pepsi trials, he realized he had asked the wrong question. What was wrong about the question, and why was Moskowitz’s realization so revolutionary?
  4. What point does Gladwell seem to make with the coffee anecdote he shares near video’s end? 5. Gladwell says, “A critically important step to understanding our own desires and tastes is to realize that we cannot always explain what we want, deep down.” Gladwell argues that this has implications for product testing. Do you think it has implications in other areas (for instance, political polling or online dating)? Please explain in a sentence or two?
  5. How would you sum up the main critical idea in the video?
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