Topic 4: Society of the Sporting Spectacle

Topic 4: Society of the Sporting Spectacle

Choose an example of sportainment broadcast (either high, medium, or low-level
broadcasting of a defined sporting event), and analyze its nature as a deliberately
produced, popular, and hyperreal sport media spectacle. Your analysis should pay
particular attention to:
1.The narratives (stories) which present and frame the broadcast.
2.The mainstream ideological codes/values embedded within, and communicated
through, the narratives framing the programming.
3.The uses of various dimensions of time, and their role in building the emotional
intensity/excitement within the broadcast.
Your aim should be to illustrate the precise way that the broadcasting of a sporting
event was manipulated in such as to make it appealing to the values and interests of
a mainstream/general viewership.
Throughout your analysis, you should pay close attention to the spoken, written,
and visual elements of the broadcast, and you should refer to these regularly within
your discussion.

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