Pepsico Case Study

Pepsico Case Study

 

Name

Due Date

Title of Case Study

Professor Nathan Dodge

HFT 4296 RVC/RPC– Senior Seminar

Florida International University Fall 2018

 

 

 

Executive Summary:

  • Identify the key problems and issues in the case study
  • Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
  • Summarize the recommended plan of action and include a brief justification of the recommended plan
  • One to two paragraphs in length

 

 

Statement of the Problem:

  • State the problems facing the manager/key person
  • Identify and link the symptoms and root causes of the problems
  • Differentiate short-term from long-term problems
  • Conclude with the decision facing the manager/key person
  • This section should be between ½ to ¾ page in length

 

 

Cause of the problem:

  • Provide a detailed analysis of the problems identified in the Statement of the Problem
  • In the analysis, apply theories and models from the text and/or readings
  • Support conclusions and/or assumptions with specific references to the case and/or the readings
  • This section should be between ½ to ¾ page in length

 

 

Decision Criteria and Alternative Solutions

  • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
  • Outline possible alternatives (not necessarily all of them)
  • Evaluate the pros and cons of each alternative against the criteria listed
  • Explain why alternatives were rejected
  • Suggest additional pros/cons, if appropriate
  • This section should be between ½ to ¾ page in length

 

 

Recommended Solution, Implementation and Justification

  • Identify who, what, when, and how in your recommended plan of action
  • Provide one specific and realistic solution
  • Explain why this solution was chosen
  • Support this solution with solid evidence
  • Concepts from class (text readings, discussions, lectures)
  • Solution and implementation should address the problems and causes identified in the previous section
  • The recommended plan should include a contingency plan(s) to back up the “ideal” course of action
  • Using models and theories, identify why you chose the recommended plan of action—why it’s the best and why it would work
  • This section should be between ½ to ¾ page in length

 

 

 

External Sourcing

  • Five (5) external sources should be referenced to back up your recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.
  • This section must be in APA format visit https://owl.english.purdue.edu/owl/resource/560/10/

i.e.

Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number (issue number if available). Retrieved from http://www.someaddress.com/full/url/

Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make Websites, 149. Retrieved from http://www.alistapart.com/articles/writeliving

Hackman, M. Z., & Johnson, C. E. (2013). Leadership: A communication perspective. Waveland Press.

Sucher, S., McManus, S. (2005). The Ritz-Carlton Hotel Company. HBS No. 9-601-163. Boston, MA: Harvard Business School Publishing.

THE HISTORY OF THE RITZ-CARLTON HOTEL COMPANY. (n.d.). Retrieved July 5, 2017, from http://www.ritzcarlton.com/en/about/history

 

 

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