How important is personal selling in an IMC (Integrated Marketing  Communications) program?

Integrated Marketing  Communications

Imagine your company manufactures and sells video games. How might  your company combine personal selling with other elements of the  promotional mix? Does personal selling improve sales? Why or why not?

How important is personal selling in an IMC (Integrated Marketing  Communications) program? How might you maximize the advantages of  personal selling and minimize the disadvantages of personal selling in  the IMC program?

E-Retailers tend to be cheaper than brick-and-mortar retailers. Why? How is distribution affected by the Internet?

Imagine you are a computer manufacturer. Which pricing strategy would you use to introduce a new product? Why?

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