Select a prominent public company, such as Apple, Google, or Microsoft. Obtain recent annual reports and news articles about the company: Using that information, develop a strategy map that describes the company’s performance.

Describes the company’s performance

Write a response of no more than 1,050 words to Problems 1 and 2 from Ch. 13, “The Balanced Scorecard and Business Value of Information Technology” on pp. 272 of Accounting Information Systems.

1. Select a prominent public company, such as Apple, Google, or Microsoft. Obtain recent annual reports and news articles about the company. Using that information, develop a strategy map that describes the company’s performance. Start by defining its value proposition, and then identifying key business processes that deliver that value proposition.

2. Use the company that you selected for Problem 1. Identify examples of its learning and growth efforts and explain how those might affect its business process performance.

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