Discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.

How the marketers have created these ‘feelings

Consider the following brands: McDonalds, Cadillac, and WalMart.

 

  • When  you think of a brand, it makes you think and feel a certain way. Those  images are carefully crafted by Brand Managers. So for this discussion,  choose one of the brands listed here and discuss what words, feelings  and images immediately come to mind when you hear the brand name or see  the brand logo.
  • Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.