Emarketing excellence: Planning and optimizing your digital marketing

Planning and optimizing your digital marketing

This paper is based upon hospitality marketing. I have chosen thentopic of a tourism-related company which is Dubai Parks and Resorts. You will have to analyze the company’s current, or generate new, services to cater to the tourists visiting their chosen destination. It is important that you describe the tourism in the destination and link the current or new service back to these descriptions to justify the service. You can be as creative as they wish in designing the service and/or creating potential marketing collateral, provided these are justified and explained. You are encouraged to provide examples of how the company fulfils all the above criteria (e.g. examples of the
company’s advertisements). This is a business report, and must be written as such. All references must follow Harvard standard, so PLEASE FOLLOW THE GUIDELINES OF HARVARD REFERENCING THAT I HAVE
UPLOADED FOR YOU. This report should be 2,500 words (not including
references, executive summary, and appendices). The report is to be
written in Times New Roman, size 12, and 1.5 LINE SPACING. PLEASE
FOLLOW THE RUBRIC AND OUTLINE TO ENSURE ALL AREAS ARE COVERED. Please
use trusted peer reviewed sources from any websites, books, or the
sources that I have given below.
Required Readings/s
1. Kotler, P., Bowen, J., & Makens, J., (2013). Marketing for
Hospitality and Tourism. (6th ed.) New York: Pearson.
Case Studies
1. Fisher & Ryans (2001) Nintendo – The launch of Game Boy color, Ivey
2. Deighton & Kindley (2013) Olympic rent-a-car US – Customer loyalty
battles, Harvard Business School
Suggested Reading/s
1. Chaffey, D. & Smith, P. R. (2013) Emarketing excellence: Planning
and optimizing your digital marketing (4th ed). New York: Routledge

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