Identify the controllable and uncontrollable elements that Starbucks

Identify the controllable and uncontrollable elements that Starbucks

1. Identify the controllable and uncontrollable elements that Starbucks has encountered in

entering global markets.

2. What are the major sources of risk facing the company? Discuss potential solutions.

3. Critique Starbucks’ overall corporate strategy.

4. How might Starbucks improve profitability in Japan?

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