Comparison Of Pricing Strategies

Pricing Strategies

Read the following article:

  • Baye, M. R., Gatti, J., Rupert J., Kattuman, P., & Morgan, J. (2007). A dashboard for online pricing, California Management Review, 50(1), 202–216. (AN 27337872).

Write an article review answering the following questions:

  • What are the main ideas of the article?

  • Based on your own knowledge, experience, and readings, do you agree or disagree with the ideas in the article? Explain.

  • How will you apply the ideas in this article to your course project?

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