Opportunity Recognition:Discuss the growth strategy.
Jim Poss Case (end of Chapter 3). His company, Seahorse Power Company, is an engineering startup specializing in environmentally friendly methods of power generation.
Poss had designed and done initial test marketing of a trash compactor, designed to reduce the frequency and energy expense of trash collection. The case discusses the opportunity and the technology and poses the following questions:
1. Apply the Timmons entrepreneurship framework (entrepreneur-opportunity-resources) to analyze this case
2. Discuss Jim Poss’ fundraising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment?
3. Discuss the growth strategy. What additional market(s) should Poss pursue?