How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

Post-purchase evaluation

  • Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
    • Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
    • Discuss how the doctor’s information is positioned to make him or her a good choice.
      • What types of information are included?
      • What types of information do you feel are missing?
      • Why do you feel this is important from a marketing perspective?
  • Make 2 recommendations for ways to influence that decision at different points in the process.
  • How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

Assignment Objectives

 

Explain how marketing results are gathered and assessed for healthcare organizations

Plan a marketing strategy for a healthcare organization that increases market awareness in a target market

Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations

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