Vertical integration

Research based– see Research Requirements below



To allow students to begin to apply the knowledge and skills of the subject to a real world example. This assessment supports and  relates to Learning Outcomes a, b,c and e found in the Subject Outline.

Value: 20%

Submission: Electronic submission – upload a Word .doc or .docx to Moodle and Turnitin


After reading the case study on Johnstons of Elgin , as placed on Moodle, prepare your 2500 word report;

Task Details:

Table of contents, body (sub headings of questions answered, conclusions and recommendations, analysing the issues in the case.  Identify management strategies that enabled the company to continue on its path to become more profitable.


 In your report you need to consider:


  1. Vertical integration,


  1. Driving efficiencies and supply chain mechanism’s,


  1. Employing, upstream to downstream production and finishing processes,


  1. Look at both agile and lean logistics strategies


Students need to support their analysis with reference from the text and a minimum of eight (8) suitable, reliable, current and academically acceptable sources – check with your tutor if unsure of the validity of sources.


Those seeking Credit or above grades should support their analysis with an increased number of reference sources.  As a guide 12 for credit and 15 for Distinction.  This implies evidence of research is found within your work not merely the cutting and pasting of references to pad out the submission. 

Sources such as Wiki…,,, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a Fail grade.


Report format – 2300 – 2500 word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list).



Harvard referencing (Anglia version) is to be used.

This is not a group assignment and collusion is a form of serious academic misconduct.

Marking Guide:

Marks will be awarded according to the  Marking Rubric found on page 10 of the Subject Outline.  The assignment marks are out of a possible 20 marks.

All submissions must be lodged to Turnitin where they will be graded.  Resubmissions will only be allowed if a serious attempt to complete the assignment has been undertaken.  

In the interests of academic support all students undertaking this first assignment in this subject only will be allowed a resubmission and due within 10 working days of the date the grades are released.  It is anticipated that students who resubmit would seek guidance from the academic support team in the EDC sessions.  Resubmissions, after reworking will maintain a maximum (whole number) mark located within the grade/band that the original submission was graded at.



Grade Original mark              Resubmitted highest possible mark

Fail (0-9)                                              2 9

Pass (10-11)                                        10 11

Credit (11-12)                                     12 13

Distinction (12-13)                             14 15

High Distinction (13-14)                     16 17-20



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