Business Strategy

Imagine you are advising a company (from a country and an industry of your choice) that is considering expanding business to foreign countries.

1. Choose a developing country and a developed country and undertake in-depth research and analysis of both countries.

2. Critically analyse what factors need to be taken into consideration in deciding where and which entry mode (Equity or non equity) is most appropriate. Apply relevant academic theories to illustrate your answer.

Types of entry modes to be discussed are EQUITY AND NON EQUITY methods.

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