Gastronomic Tourism in Hong Kong
Your specific tasks for this fieldwork are:
The design and execution of a research project theme-based in the destination (requires secondary research).
The design and execution of a questionnaire survey and interview (if applicable to your research).
The application of observational research methods (supplementary if applicable to your research).
Data analysis and interpretation (graphs, charts, tables and etc.) by using Microsoft Excel, SPSS software, Qualtrics Survey software and etc.
Using initial notes, observations, results and wider reading to write a personal report on tourism research in the destination.
You may choose one/more of the following topic/s, or make up your own based on your own interests, experience or knowledge to write your report:
Possible Themes (for topic consideration)
Special Interest Tourism; Shopping Tourism; Gastronomic Tourism; Tourist Attractions; Tourist Districts; Theme Parks; Resorts; Special Events; Festivals; Nightlife; Clubbing; Street Markets; Night Markets; Historic and Heritage Streets; Nature Parks and Attractions; Museums; Palaces; Pilgrimage and Religious Tourism, Movie Tourism, Garden and Blossom Tourism, Nature Tourism and National Parks etc..
Upon successful completion of this module, students will have demonstrated
- To define and discuss the characteristics of tourists to urban destinations.
- To identify and critically evaluate the nature and role of specific components of the tourist product provided by urban destinations.
- To critically debate management and marketing features distinct to urban sites.
- To conduct independent research
- Skills of analysis, interpretation, evaluation and application in dealing with concepts and data in the fields of urban tourism, as well as to present research results in a professional and creative way.
Assessment: Individual Report on Urban Tourism Fieldwork(4000 words+- 10%)
(Learning outcomes 1,2,3, 4 and 5) – 100% of module mark.
As a guide, the report should include:
- Background to the project: the nature of urban tourism (essential); information about the destination; urban tourism within the destination; potential for shopping/cultural/arts/heritage tourism and etc., as appropriate; previous research; the development of a particular attraction/activity.
- Concepts and relevant theories: theories of tourist motivation; theories of cultural/heritage/urban/religious tourism and etc.; theories of consumption; tourist typologies; tourist enclaves and bubbles; management, business and marketing concepts.
- Proposed research methodology and analysis: the purpose of the project; aims, objectives and research questions; discussion of methods to be used and justification for choice; likely methods of analysis; hypotheses or predictions/suggestions; the focus of the project.
- Results and discussions: Presentation of results/data in charts, graphs and tables with critical discussions.
- Conclusions and Recommendations: What are the main findings of the report? The answers to the research question that you set.
Bibliography: An alphabetical list of all references used in the report (Harvard Referencing format).
Appendices: Materials/tools you have made reference to within your report such as a questionnaire, Interview questions/transcript, photos.