SWOT:Triggers and Contingencies


  1. Prior to beginning this discussion, review section 7.4 Contingency  Planning in your textbook. Strategic plans are focused on current and  future company goals, therefore changes in the environment must be  detected and monitored.
  2. Changes in the environment that impinge on the  company’s strategic plan are known as external triggers and triggers are  paired with plans to successfully deal with them. These paired actions  are known as contingency plans. What qualities make a future issue a  “trigger”?
  3. As an example, consider you are on the strategic planning team for a  soft drink company. A merger of two major competitors next year would  constitute a future trigger.
  4. For this discussion, consider the  Environmental Scan and SWOT analysis you conducted in Week 2. Formulate a  trigger/contingency pair in the form of a three-part sentence similar  to the example in the textbook. Examine it in terms of the three  guidelines that good contingency plans should follow.
  5. Post a summary of your selected company and risks that you perceive  based on your prior Environmental Scan and SWOT analysis. State the  three-sentence trigger/contingency pair and justify your choice of  contingency plan using information from the week’s readings and/or other  scholarly or credible resources, using the Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. document for guidance..
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