Develop recommendations based on market analysis and strategy.

Market analysis and strategy

Instructions

Create a two- to five-minute video presentation in which you:

  1. Present the major points of your marketing plan.
  2. Project your voice in order to clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.
  5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

3.  Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for new products or services.

e.   Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services.

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