ANALYZING INTERNATIONAL COMPETITORS

competitors

As proposed enterprises or established companies enter foreign markets, lessons can be learned from the successes and challenges of other organizations.  In addition, awareness of competitors makes it possible to better plan and implement your global business activities.  In this section, your goal is to identify and analyze the international business operations of organizations related to the global opportunity you are exploring.

1.  Analysis of potential competitors and their global business activities.

2.  Analysis of global business strategies that could create competitive advantages

3.  Evaluate your pricing plans with those of any competitors that may be providing identical or similar products or services

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